Finding Balance: Being a Realtor for Friends and Family by Chelsea Crawford

Being a realtor has been such a rewarding profession for me so far, I love being able to help
people find their dream home and I am honored to be trusted with such an important
transaction, arguably one of the most important someone will ever make.
Something I have worked on throughout my career as a realtor is how to balance being a
professional realtor to a friend or family member. It’s not always easy, lines can get blurry, and
it is all about finding a balance. Here are some things I have learned so far:

Number One: Setting clear boundaries

I have found stepping out of my friend or family member shoes and
into my professional shoes at the beginning of the working relationship is extremely important.
It’s crucial to let them know your responsibility throughout this process, that you are a trusted
expert, and what you can and cannot do within the context of your professional role. While
you’re happy to help, this is still your profession and a business transaction!

Number Two: Be Transparent

The details of a real estate transaction are typically personal and confidential.
Keeping the professional and personal aspects as separate as you can is important. For
example, finances are a delicate situation and it’s important for them to know that while you
are representing them in an extremely important transaction, you will only see so much into
their personal finances. Respecting their privacy and being open about your role will help to
avoid conflicts down the road especially when it comes to negotiations or pricing.

Number Three: Offer advice from an unbiased place

Approaching the transaction and process as a guide, not
quite a salesperson, but not their best friend either. Explore opportunities, give them the facts,
and present all their options without pressure to move in any certain direction. There were
times I thought something might be best based on my expertise or relationship with them, but
at the end of the day it is their purchase/sale and their experience.

Number Four: Know if or when to refer them to another realtor

There have been or will be times when working with a friend or family member just isn’t feasible for whatever reason. If the relationship starts to become strained or you see the potential of that happening throughout the process, don’t hesitate to make a referral. There are many trusted agents in my office
specifically that I would suggest to my friends and family without hesitation. I feel it’s far better
to acknowledge this than jeopardize your career or relationship!
At the end of the day, being a realtor to friends and family can be extremely rewarding but
challenging at the same time. Finding the right mix of professionalism, clear boundaries, and
open communication can help greatly.

This post was brought to you by Salt and Cedar Agent Chelsea Crawford.